Branded Integration
We view branded integration as a contractual or licensed fee-based product placement.
The benefit to the brand is a guaranteed exposure that uses the media content to reinforce and drive awareness and, depending on the arrangement, a measurable return for the brand. Because the exposure has been contracted for, you know what you are getting, from on-air visuals and verbal mentions to promotional and social activations that leverage the relationship and bring the brand to a potentially new audience while developing a stronger connection with the audience and influencing their purchase decision.
