Celebrity, Influencer and Event

Celebrity services can be an important function in a brand’s marketing and image building efforts.

We develop and activate celebrity placement programs for our clients. Celebrity product placement or seeding can be a useful strategy for brands that wish to associate their product or service with a particular celebrity who personifies the characteristics of our clients’ brand, image, or consumers.

We help to establish and qualify appropriate celebrities to engage with the brands products or services and then carefully approach the individual for placement or even endorsement consideration.

The key to successful celebrity programs are twofold. First, access to the celebrity is critical. At Front Row we are able to locate any celebrity at any time anywhere in the world.  Secondly, hands on follow up and monitoring of the placement is essential to a successful program. We can arrange for photography sessions, ‘ad hoc’ interviews and product reviews with the selected celebrity. If the placement is coinciding with an event such as a film festival, premiere or the academy awards, we monitor the placement and ensure that our client’s products and brands obtain the proper and desired exposure. Finally, we work with press agents and public relation’s individuals to get the word out!

The decision to participate in any event is, of course, always the choice of our clients. Participating in or sponsoring an event is a key decision in any brand marketing campaign. We have worked with most of the entertainment business’ biggest promoters and producers at varying levels.

One of the strategies we advocate to our clients is cause marketing tied to events. Cause marketing is fantastic because helping others while marketing is both fun and rewarding for everyone!  

If our client decides to participate in an event, we work to ensure our client’s interests are met. We may, if asked, facilitate and activate our client’s involvement at any number of entertainment events such as premieres, award ceremonies, parties and functions.

Here is a list of some of the annual entertainment events:

  • American Film Institute (AFI)
  • Film Festival (Hollywood, CA)
  • American Music Awards (Los Angeles, CA)
  • Annual IFP Market (New York, NY)
  • Austin Film Festival (Austin, TX)
  • Banff Mountain Film Festival (Banff, Alberta Canada)
  • Bicycle Film Festival (New York, Los Angeles, San Francisco, London, Tokyo)
  • Billboard Music Awards (Las Vegas, NV)
  • Boston Comedy Festival (Boston, MA)
  • Canadian International Annual Film Festival (CIAFF) (Hamilton, Ontario Canada)
  • Cannes Film Festival (Cannes, France)
  • Chicago Comedy Festival (Chicago, IL)
  • Chicago International Film Festival (Chicago, IL)
  • CineVegas (Las Vegas, NV)
  • Country Music Awards (New York, NY)
  • Critics Choice Awards
  • Detroit Music Awards (Detroit, MI)
  • Electronic Entertainment Expo (Los Angeles, CA)
  • ESPY Awards
  • GMA Music Awards (Nashville, TN)
  • GQ Men of the Year Awards
  • Grammy Awards
  • High Falls Film Festival (Rochester, NY)
  • Las Vegas Comedy Festival (Las Vegas, NV)
  • Latin Billboard Awards (Miami, FL)
  • Latin Grammy Awards (Miami Beach, FL)
  • Long Island Film Festival (Long Island, NY)
  • Made in Miami Film & Video Fest (Miami, FL)
  • Miami Improv Festival (Miami, FL)
  • Monte Carlo Television Festival (Monaco, France)
  • Montreal World Festival (Montreal, Quebec Canada)
  • MTV Movie Awards
  • MTV Music Video Awards
  • MTV Video Music Awards Latin America (Miami, FL)
  • NAACP Image Awards (Los Angeles, CA)
  • New York Underground Comedy Festival (New York, NY)
  • Orange County Music Awards (Garden Grove, CA)
  • Palm Springs International Film Festival (Palm Springs, CA)
  • People’s Choice Awards (Los Angeles, CA)
  • Screen Actors Guild Awards (Los Angeles, CA)
  • Sundance Film Festival (Park City, UT)
  • Telluride Indie Fest (Telluride, CO)
  • The Explorer’s Club Documentary Film Festival (New York, NY)
  • Toronto International Film Festival (Toronto, Ontario Canada)
  • Tribeca Film Festival (New York, NY)
  • U.S. Comedy Arts Festival’s Independent Film Showcase (Aspen, CO)
  • Vancouver International Comedy Festival (Vancouver, BC)
  • Vancouver International Film Festival (Vancouver, BC)
  • VH1 Divas
  • Woodstock Film Festival (Woodstock, NY)

Ready to get started? Let us know how we can help!