Celebrity, Influencer and Event

We develop and activate celebrity placement programs for our clients. Celebrity product placement or seeding can be a useful strategy for brands that wish to associate their product or service with a particular celebrity who personifies the characteristics of our clients’ brand, image, or consumers.

We help to establish and qualify appropriate celebrities to engage with the brands products or services and then carefully approach the individual for placement or even endorsement consideration.

The key to successful celebrity programs are twofold. First, access to the celebrity is critical. At Front Row we are able to locate any celebrity at any time anywhere in the world.  Secondly, hands on follow up and monitoring of the placement is essential to a successful program. We can arrange for photography sessions, ‘ad hoc’ interviews and product reviews with the selected celebrity. If the placement is coinciding with an event such as a film festival, premiere or the academy awards, we monitor the placement and ensure that our client’s products and brands obtain the proper and desired exposure. Finally, we work with press agents and public relation’s individuals to get the word out!

The decision to participate in any event is, of course, always the choice of our clients. Participating in or sponsoring an event is a key decision in any brand marketing campaign. We have worked with most of the entertainment business’ biggest promoters and producers at varying levels.

One of the strategies we advocate to our clients is cause marketing tied to events. Cause marketing is fantastic because helping others while marketing is both fun and rewarding for everyone!  

If our client decides to participate in an event, we work to ensure our client’s interests are met. We may, if asked, facilitate and activate our client’s involvement at any number of entertainment events such as premieres, award ceremonies, parties and functions.

Here is a list of some of the annual entertainment events: