Our clients utilize product placement as an alternative or supplemental strategy to traditional methods of advertising and performance marketing. Astute brand marketers know that it is an effective and well-established method of developing brand recognition and awareness among the general public.
Product placement seamlessly integrates the product, brand or service into a realistic context. New technologies and viewing habits (streaming and short form content) have compelled the advertisers to seek more creative ways to reach audiences. Advertisers have favored the development of communication within a program as well as around it. The product or brand is visible in the context of the show in a natural and credible manner. A portrayal of the product or brand in a feature film, television show, video game or webisode and the implied endorsement of the product does impact the consumer’s desire to buy and use the product, brand or service.
Using our existing relationships and network of contacts with productions and studio/network executives, Front Row actively promotes and secures opportunities for our client’s various products, brands and services.